“Unemployment claims rise.”
“Unemployment numbers fail to meet expert expectations.” The
Great Recession Continues.”
Yadda. Yadda. Yadda. Blah Blah Blah.
It's all over the news-you have NO HOPE. Tune in at 11:00 and we'll
tell you WHY. I call these people 'Ratings Whores'. Please stop
paying attention to them. If we all just stopped “tuning in at
11:00”, they would pack up and go away.
The old saying goes “Misery loves
company”. Bad news makes ratings. Nobody tunes in to see “Katie
draws pony, gets 'A+ in Kindergarten. Details at 11:00.” No, we
tune in to see the incredible small plane crash that kills five
people. It is human nature.
Please resist the temptation. It is
harmful in a job search. It is discouraging. Job searches are
difficult enough, without adding personal responsibility for the
ENTIRE NATION. “Unemployment claims rose 5% last month, and YOU
are screwed. Details at 11:00”.
Here is a reality-someone is making
money every second of every day. Unemployment rises? Career
Counselors like yours truly find job security. So do auto mechanics.
OK, Career Counselor is easy to see, but what about auto mechanics?
Well, people are driving older cars. They fix them up instead of
replacing them. Bad time to be in new car sales. GOOD time to sell
at a used car lot, or fix the old cars.
“Scrap metal thefts on the rise”.
Good time to be a bookkeeper at a scrap yard. Or the guy who runs
the crane. “Housing starts at historic lows” means that it is a
GREAT time to be a Used Housing Inspector, or Rental Unit Manager, or
something. “America downsizing their housing” means that storage
unit sales are UP.
Please consider the housing market. I
have two clients who have been Mortgage Brokers. One always focused
on the lower-income client (we'll call him Jim). One helped higher
income people (We'll call her Jill). The higher end person (Jill) is
just fine, there is a HUGE sale on real estate right now, if you have
the cash. The low end guy? Not so much. Jim is hosed.
But wait. If Jim took his knowledge
and skills, he might make a pretty good Credit Counselor, helping
lower income folks fix their problems. There is hope for everyone
after all.
So, when the 'Ratings Whores' tell you
about that massive pile-up on the highway, think about all the
Insurance Claims Adjusters, Auto Body Repair Specialists, and Tow
Truck Drivers who just got overtime.
There is work in the BAD news too. You
just have to look for it a little harder.
Good Luck and Best Wishes,
Chris
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